I sell to a large company that buys a lot of [thermal transfer] paper labels and ribbon to print them. They were buying from one of the lower cost ribbon suppliers and started having issues. They came to me, [and] I sent them V4085plus to test. They loved it. They now buy about 30 boxes at a time about four times per year. V4085plus helped me win the business and helped the customer print crisp, readable codes!