Automotive

 

DNP is on the part. Barcodes applied onto thousands of parts used in an automobile are printed with extremely durable DNP TTR that can withstand the high solvent, heat and abrasive conditions of automotive manufacturing plants. DNP is under the hood. Gasoline, engine oil, and transmission fluid are just some of the harsh chemicals that can be found underhood. Our ribbon produces barcodes that are chemical resistant and hold up to tough working conditions.

DNP Resin Ribbon Solves Car Manufacturer's Logistic Problems

A reseller on the West Coast approached DNP with a major opportunity, which was at the same time a tall order. A large Japanese car manufacturer wanted to print thermal transfer labels to attach to SUV's at their US distribution center. These labels needed to contain many important pieces of information: the vehicle identification number (VIN) in both text and barcode form, additional features that the car was shipping with, and the name of the dealership to which it was being delivered.

The label was a top-coated polypropylene and more suited for wax or wax/resin thermal transfer printing. However, the smudge and scratch resistance required by the end user was greater than most premium wax/resin thermal transfer ribbons available. Furthermore, portions of the label were floodcoated - a quick and easy visual check for differentiating various shipments, but often difficult to print using thermal transfer technology. There was also a print speed requirement of 8 inches per second (IPS) - a reasonable speed with all other things being equal, but much more demanding considering the entire scope of the requirements for the application. The end user had tried many other competitor's ribbons without success.

The labels were forwarded to DNP, tested, and we quickly discovered that our R300 General Purpose Resin ribbon was an excellent choice for this application. One of the many advantages of R300 is its great label adaptability. This means that it is equally at home on floodcoated face stocks as it is on labels specifically designed for imprinting resin thermal transfer ribbons. Also, the print speed requirement was no problem; R300 has been shown to print ANSI Grade "A" ladder barcodes at print speeds of 12 IPS. In addition, it provided the necessary durability mandated by the application.

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