Health & Beauty

 

The healthcare industry regularly uses barcodes to capture critical information for tracking patients and testing samples. These barcodes require TTR printing that is abrasion and solvent resistant. Cosmetics, such as perfume and lipstick, are often packaged in chipboard boxes. They need reliable thermal transfer printing of important information such as date, manufacturer and lot codes.

DNP Resin Perfect For Nutritional Company's Labeling Needs

A reseller located in the Northeast was working with a large nutritional company to replace flexo printing with a better print-on-demand system. The application required generating short-run labels for thousands of product SKU's in 10 different languages. It had become increasingly necessary for the end user to find a new print method due to FDA regulations and restrictions for labeling products and packaging in the nutritional industry. The reseller, realizing the limitations of flexo printing and the need to print on demand to keep in accordance with these regulations, began researching the benefits of thermal transfer printing.

The application required a high level of abrasion resistance from a ribbon that could print on a multi-colored paper label over-laminated with polypropylene. The reseller immediately knew a resin ribbon would be required. The reseller contacted DNP's Northeast Territory Sales Manager and began testing a range of resin products from DNP and two other ribbon manufacturers.

DNP's R300 General Purpose Resin ribbon outperformed the competition. R300 printed at dramatically lower energy settings while producing a crisp, dense image across all three colors of the prime label. In addition, R300 printed at a higher speed than all other ribbons tested.

Throughout the entire process, DNP's sales manager was on-hand to assist in the acquisition of the business. From offering a competitive price to building a strategic relationship with the reseller, DNP's sales manager was able to work with the reseller to secure the ribbon business. This partnership allowed the reseller to provide a more cost effective, efficient solution to the end user, ultimately resulting in greater profitability for both the end user and the reseller.

"The key to my success was the on-site sales support and extreme commitment that I received from my account manager. He was such an integral part of the evaluation and selling process that I felt he was an extension of my company."

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